It's time for you to position yourself as the expert in your field so that you can build and scale your business with a repeatable and scalable process.

Imagine a Reality Where You...

  • Make $10K per month CONSISTENTLY, while doing what you LOVE.

  • Create a scalable and repeatable method that continues to build your business.

  • Serve more people, provide real results, and have referrals pouring in from your clients. 

  • Have a step-by-step strategy to sell organically AND automate your business to bring in high quality leads on auto-pilot.

And You...

  • Confidently sell your services without feeling sleazy or "salesy".

  • EASILY create captivating and engaging content that SELLS.

  • Receive guidance and support for whenever you feel “stuck” in your business - and you never feel alone or overwhelmed again.




Profit Illumination Academy is your path to achieve all of this and more!

Hi! My name is Jeri Michelle, and I’m the founder of PIA.

I am a mom to a precious toddler and 3 fur babies.


I'm an RN, yoga instructor and health coach. I decided to take my business online 3 years ago.


I spent the last 3 years and over $100K working with the best mentors and gurus to learn ALL THINGS marketing and business.


I scaled my business to 6-figures and along with that found my new passion- helping others in the wellness industry build and scale their business.


I took everything I learned and created a step-by-step strategy that *actually* works.


You don't have to waste money and time like I did… because this program will walk you through exactly what you need to do to create a multiple 6-figure business doing what you LOVE!

How Profit Illumination Academy Works:

You have lifetime access to all of the material and 6 months of LIVE coaching. The LIVE coaching includes weekly Zoom calls, private FB Group for daily support along with personalized accountability and tracking.

  • Module 1 - Foundations

    We will dive deep into my signature Path to Profits so that you have a clear understanding of exactly how you are going to market and scale your business.


    Then we're going beyond your average BS 'Ideal Client Avatar' training so that you are crystal clear on how to speak their language and create an irresistible offer that will have your audience hurling their credit cards at you.

  • Module 2 - Organic Marketing + Audience Building

    Growing and scaling your business organically (without paid ads) will set you up for success before running FB ads. You will discover how to fill your audience with potential clients who are READY to BUY so that you have proof of concept, work out all of the 'kinks' in your business and get testimonials BEFORE you waste time and thousands of dollars on ad spend.
  • Module 3 - Copywriting

    You will discover how to write compelling content for captions, sales pages and ads. You will also have access to all of my templates AND Amy Matos, copywriter extraodinaire to review your copy and help you stand out in the market!
  • Module 4 - Launch and Sell Your Signature  Offer

    You will walk away with a step-by-step framework to launch and sell your offer "rinse and repeat" style so that you hit consistent 5-figure months. By the end of the training, you will be selling your offer to hundreds of people (at the same time) confidently without feeling 'pushy', 'sleazy' or 'salesy'.
  • Module 5- Go from Cold to Sold Quickly

    Once you have launched and sold your offer using organic marketing, it's time to widen your market and get qualified leads fast! You will discover how to create a low-ticket, high-value offer to bring cold leads into your circle so that you can go from cold to SOLD quickly.

  • Module 6- Facebook Ads

    You will discover everything you need to know to run successful Facebook ads and bring in leads on auto-pilot. You will have access to authenticity boss and Facebook ads genius, Jenny Hansen Lane to guide you through everything, from how to set up your account to targeting the perfect audience.

Certain people come into your life, and they create a mark like no other. Jeri is one of those people. She is humble, honest, and beyond supportive. She openly invites the heart of her clients and customers into her life no matter what she does, which opens the door for trust. Jeri over-delivers and inspires in every capacity. She strives to have you feel the confidence you need to reach your goals.

Danielle A.

Founder of Living Boldly

Jeri is a miracle worker. Not only is she brilliant, but she’s also a good, kind, and thoughtful leader. She consistently shows up in love for her clients, while also making sure they are doing what’s best for them. She is very thoughtful in her advice and doesn’t just tell you what you want to hear. I’m grateful to have Jeri in my life and in my business.

Lindsey A.

Founder of Star Tower Systems


  • 6 months of business mentorship with Jeri

  • Plug and Play Launch Assets and Planning

  • Dedicated FB ads coach for training, support and personalized feedback

  • Dedicated tech support coach

  • Dedicated Copywriting coach for training, support and personalized feedback

  • Weekly Zoom strategy calls for personalized support and feedback

  • Lifetime access to all of the trainings and templates


  • What if I have a small audience (or no audience)?

    No problem! I'm going to teach you everything you need to know to authentically fill your audience with potential clients who are interested in what you're selling and ready to buy from you.

  • Will I be supported daily?

    Yes! During our 6 months together, we will have weekly Zoom "hot seat" calls so that you get feedback and all of your questions answered. I am also in the FB Group everyday answering questions and giving support. You will also be held accountable with weekly check-ins to ensure you get the most out of your time in the program.

  • Will I get instant access?

    Yes! You will get immediate access to all of the modules.

  • How do I know this will work for me?

    I'm going to be real with you- it's not going to be easy. You will have to put in the effort and time. BUT with my PROVEN step-by-step strategy, it can be simple. If you're still one the fence, click the link at the bottom of this page to book a call and let's figure out if your business if the perfect fit for PIA.

  • What if I'm already really busy?

    If you're not ready to put in the work, then this isn't the program for you. That being said, if you TRULY want to build your dream business, then PIA is the program for you because this is a no BS training. With this step-by-step strategy you won't ever waste time on things that aren't moving your business forward.

  • What is your refund/cancellation policy?

    I do not offer refunds.I am fully dedicated and committed to you and your success during our 6 months together. I ask that you are fully committed as well. I know that my system works and the strategy works as long as you stay committed and put in the work.

  • What if I have more questions?

    I get it, this is a big commitment, so let's chat! You can Email me at or click the link at the bottom of this page to schedule a time to chat so that I can answer all of your questions and help you figure out if your business is the perfect fit for PIA. :)

Six months from now, do you want to feel stuck and in the same place in your business or do you want to have a solid business foundation and step-by-step strategy to create your dream business and hit your financial goals every month?


The choice is yours! You get to decide if you're going to believe in yourself and take the leap or just stay in the same place, wishing for something different.

Have questions? I'd love to chat with you!


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